We knew we wanted to create a range of fake-but-could-be-real-if-you-squint products to highlight potential uses, but needed to figure out how to unify them – and ensure it was clear this was just a way to get your wheels turning. Inspired by Jessica Walsh’s narrative packaging images, we wrote a manifesto that actually comprised the text on each fake product, and when read together, formed the text of the manifesto reproduced on the booth backdrop itself. I designed each brand/package, dressed everything in Geltor blue, and worked with a prop designer to produced the packages and adorned each product with their on-brand flora for exhibition day.