Each of the four flavors features a custom color palette, which pulls from the elements that make up the natural flavors. It also features a line drawing of the ingredients, as if to imply the essence of those ingredients has been pulled from the material, and are now melded as one in the tea. The overal design is meant to be modern and fresh, as is the inclusion of health-benefit-packed collagen.
Above, you can see some of the many directions that led to this final expression. The client came into this project knowing he wanted some kind of watercolor element. As we evolved, the idea of the botannical drawing started to take the forefront. You may also notice that not only did the form factor change (for manufacturing purposes), but the name continued to change as trademark issues presented themselves. The end result was something that really fit the final form factor, as well as brought back in that watercolor-inspired gradient that really captured the essence of what happens when you steep natural ingredients in water.