John Zelek has a resume.
John Zelek has a resume.
John Zelek has a resume.
Just in case that's what you're here for.
Just in case that's what you're here for.
Just in case that's what you're here for.
HMBradley
HMBradley
HMBradley
Head of Marketing
Head of Marketing
Head of Marketing
(Jan 2023 - Nov 2023)
(Jan 2023 - Nov 2023)
(Jan 2023 - Nov 2023)
Took over all marketing initiatives, including growth, engagement, content strategy, and project management
Expanded performance growth channels to include social (Meta, Twitter, Reddit, TikTok), organic (Meta, Twitter, TikTok), affiliate, and creator
Reduced the cost of a funded account ~70% in the first six months of paid growth marketing
Continuing to execute all responsibilities held as creative director, managing a team of agency/contract support and in-house lifecycle marketing
Took over all marketing initiatives, including growth, engagement, content strategy, and project management
Expanded performance growth channels to include social (Meta, Twitter, Reddit, TikTok), organic (Meta, Twitter, TikTok), affiliate, and creator
Reduced the cost of a funded account ~70% in the first six months of paid growth marketing
Continuing to execute all responsibilities held as creative director, managing a team of agency/contract support and in-house lifecycle marketing
Took over all marketing initiatives, including growth, engagement, content strategy, and project management
Expanded performance growth channels to include social (Meta, Twitter, Reddit, TikTok), organic (Meta, Twitter, TikTok), affiliate, and creator
Reduced the cost of a funded account ~70% in the first six months of paid growth marketing
Continuing to execute all responsibilities held as creative director, managing a team of agency/contract support and in-house lifecycle marketing
Creative Director
Creative Director
Creative Director
(Apr 2019 - Dec 2022)
(Apr 2019 - Dec 2022)
(Apr 2019 - Dec 2022)
Contributed to the initial development of the product and experience as the second employee, joining about a year before launch
Responsible for branding, product design, web design, advertising, content, packaging and card design, and managing those who helped with this work
Managed brand agency partnership (Pentagram) to develop the initial brand and evolve it over the next 3+ years
Oversaw growth from $0 to $500 million+ in deposits in less than two years with limited marketing spend
Led initial product development, designed app screens and UI, and managed design and development resources
Managed four individual contributors, four agency partnerships, and various contractors
Designed and optimized four iterations of the marketing site, including scaling from one to three topline products
Launched a national campaign to search for an “honorary founder” named H. M. Bradley (with Opinionated Agency)
Contributed to the initial development of the product and experience as the second employee, joining about a year before launch
Responsible for branding, product design, web design, advertising, content, packaging and card design, and managing those who helped with this work
Managed brand agency partnership (Pentagram) to develop the initial brand and evolve it over the next 3+ years
Oversaw growth from $0 to $500 million+ in deposits in less than two years with limited marketing spend
Led initial product development, designed app screens and UI, and managed design and development resources
Managed four individual contributors, four agency partnerships, and various contractors
Designed and optimized four iterations of the marketing site, including scaling from one to three topline products
Launched a national campaign to search for an “honorary founder” named H. M. Bradley (with Opinionated Agency)
Contributed to the initial development of the product and experience as the second employee, joining about a year before launch
Responsible for branding, product design, web design, advertising, content, packaging and card design, and managing those who helped with this work
Managed brand agency partnership (Pentagram) to develop the initial brand and evolve it over the next 3+ years
Oversaw growth from $0 to $500 million+ in deposits in less than two years with limited marketing spend
Led initial product development, designed app screens and UI, and managed design and development resources
Managed four individual contributors, four agency partnerships, and various contractors
Designed and optimized four iterations of the marketing site, including scaling from one to three topline products
Launched a national campaign to search for an “honorary founder” named H. M. Bradley (with Opinionated Agency)
Soylent
Soylent
Soylent
Associate Creative Director
Associate Creative Director
Associate Creative Director
(Mar 2018 - Feb 2019)
(Mar 2018 - Feb 2019)
(Mar 2018 - Feb 2019)
Grew internal creative department to include a designer and copywriter
Coordinated and produced work internally and with various creative and media agencies, as well as a network of freelancers
Executed several digital and OOH creative campaigns from concept to production, overseeing the entire creative process
Produced video, print, and digital assets for web, packaging, television, and experiential
Grew internal creative department to include a designer and copywriter
Coordinated and produced work internally and with various creative and media agencies, as well as a network of freelancers
Executed several digital and OOH creative campaigns from concept to production, overseeing the entire creative process
Produced video, print, and digital assets for web, packaging, television, and experiential
Grew internal creative department to include a designer and copywriter
Coordinated and produced work internally and with various creative and media agencies, as well as a network of freelancers
Executed several digital and OOH creative campaigns from concept to production, overseeing the entire creative process
Produced video, print, and digital assets for web, packaging, television, and experiential
Senior Creative
Senior Creative
Senior Creative
(May 2016 - Mar 2018)
(May 2016 - Mar 2018)
(May 2016 - Mar 2018)
Contributed to a cross functional environment with operations, marketing, engineering, and product development teams on a variety of creative projects
Developed an entirely new, 15% more efficient primary and secondary package – the “sqround” bottle
Designed billboards, print and banner ads, marketing materials, and event spaces
Collaborated with in-house and agency creative teams to execute national campaigns including digital, experiential, and OOH activations
Contributed to a cross functional environment with operations, marketing, engineering, and product development teams on a variety of creative projects
Developed an entirely new, 15% more efficient primary and secondary package – the “sqround” bottle
Designed billboards, print and banner ads, marketing materials, and event spaces
Collaborated with in-house and agency creative teams to execute national campaigns including digital, experiential, and OOH activations
Contributed to a cross functional environment with operations, marketing, engineering, and product development teams on a variety of creative projects
Developed an entirely new, 15% more efficient primary and secondary package – the “sqround” bottle
Designed billboards, print and banner ads, marketing materials, and event spaces
Collaborated with in-house and agency creative teams to execute national campaigns including digital, experiential, and OOH activations
Designer
Designer
Designer
(Apr 2015 - May 2016)
(Apr 2015 - May 2016)
(Apr 2015 - May 2016)
Hired to design graphics for web, social media, and packaging
Managed packaging and production assets internally and with suppliers
Developed conceptual packaging for new and future products
Generated creative assets for social media, product launches, and company announcements
Hired to design graphics for web, social media, and packaging
Managed packaging and production assets internally and with suppliers
Developed conceptual packaging for new and future products
Generated creative assets for social media, product launches, and company announcements
Hired to design graphics for web, social media, and packaging
Managed packaging and production assets internally and with suppliers
Developed conceptual packaging for new and future products
Generated creative assets for social media, product launches, and company announcements
Rehrig Pacific Company
Rehrig Pacific Company
Rehrig Pacific Company
Industrial Designer
Industrial Designer
Industrial Designer
(Jun 2012 - Mar 2015)
(Jun 2012 - Mar 2015)
(Jun 2012 - Mar 2015)
Developed plastic injection molded secondary packaging and display solutions
Created sketches, renderings, prototypes, 3D CAD models and technical drawings
Awarded two patents
Developed plastic injection molded secondary packaging and display solutions
Created sketches, renderings, prototypes, 3D CAD models and technical drawings
Awarded two patents
Developed plastic injection molded secondary packaging and display solutions
Created sketches, renderings, prototypes, 3D CAD models and technical drawings
Awarded two patents
Kind words from collaborators:
Rory Billing
Founder, The Fan's Place
John completed a brand refresh for us fairly early in our company's trajectory. He led an incredibly helpful process for us that resulted in a much clearer definition of who we wanted to reach with our brand and how we wanted to represent ourselves, and then executed that definition with new logos, colors, website, and other elements. The best compliment I can give John is that we received tons of compliments ourselves on the refresh. John will be our go-to for similar work in the future, and is exactly the guy you want to both lead you through and execute a project like this.
Abel Charrow
Experiential Marketer
John Zelek is a top-tier collaborator. He's transparent, creative, thoughtful, and holds himself and his work to the highest standards. On more than one occasion, I've pulled him onto projects, assigned him all the hard parts, and then sat back and relaxed until it was time to turn in his work and take all the credit. Five stars, would recommend.
Gabbie Chamorro
CCO, HMBradley
John is a natural creative with deep customer empathy. His focus on telling a clear and compelling story carried through in all of his efforts and tests. If you're going to make one hire in marketing, John is a well rounded marketer who can punch above his weight in several marketing arenas. He knows brand, growth and engagement. He understands and can mobilize the underlying tools and platforms. He's a top notch, multi-channel designer.