Calling All H. M. Bradleys
A national search for our "Founder"
A national search for our "Founder"
A national search for our "Founder"
In collaboration with Opinionated Agency, I served as creative director on the brand side for this digital campaign. Leaning into our "old white guy" sounding name, we conducted a nation-wide search for someone to retroactively serve as our founder – we had a name like a traditional bank, but we'd forgotten to actually name it after anyone.
In collaboration with Opinionated Agency, I served as creative director on the brand side for this digital campaign. Leaning into our "old white guy" sounding name, we conducted a nation-wide search for someone to retroactively serve as our founder – we had a name like a traditional bank, but we'd forgotten to actually name it after anyone.
In collaboration with Opinionated Agency, I served as creative director on the brand side for this digital campaign. Leaning into our "old white guy" sounding name, we conducted a nation-wide search for someone to retroactively serve as our founder – we had a name like a traditional bank, but we'd forgotten to actually name it after anyone.
Creative Direction
Web Design
With strategy and art direction help from Opinionated, we built a digital application portal, complete with a name and portrait generator, to help hopeful founders complete their applications – whether or not their actual name was some variation of H. M. Bradley.
Users could enter their own name or use our generator to help pick a name like Herman Melville Bradley, Hannah Michelle Bradley, or Hamburger Moustache Bradley. They could also upload a photo into one of four classic founder oil painting headshots.
After a months long search and hundreds of applicants, we ended up giving away $25,000 to one Henry Bradley (real name!) and he still today serves as our "honorary founder".
See more at hmbradley.com/founder
